Why I'm building Price Boldly

A new adventure begins (with applied learnings and new discoveries along the way)

by Yin Yin Chan ⚡️

Yin starting the Price Boldly journey.

TL;DR

Price Boldly is created out of my own mission to earn independently, so I can spend my time freely. It is built to meet the needs of freelancers who also value lifestyle quality, long-term sustainability, and meaningful work.

Contents

I come from a long line of self-starters: my parents, both sides of my grandparents, and…that's actually as far back as I can go 😅. Independence and self-employment are what I know, from growing up in family-run restaurants to being different forms of self-employed these last 16+ years.

My mission has always been the same: to earn independently so I can spend my time freely. My background includes running a web agency, founding a startup to mild success, and years of freelancing and contract work interspersed in between.

With Price Boldly, I will do at least 3 things differently:

Building a business with intentionality

While I wholeheartedly enjoy building, learning, and collaborating, my most valued sources of joy today are leisure time with my family and giving movement time to myself. My goal is to build a sustainable business so I can spend more time doing the things that bring me joy.

Building a business with intentionality for me means to build based on a few guiding principles. Having certain metrics and financial goals are important, but for a meaningful work-life, I will make sure:

  • I had a lot of fun.
  • I offered kindness.
  • I offered help and support.
  • I made enough money for my family to live an adventurous, secure life.

Integrating what I've learned

I'm amassed quite a bit of knowledge from working with startups and having gotten a bit of traction with my first startup. I will do my best not to make the same mistakes I've made and observed in others.

The most important lesson I've already put into practice is to not touch a single line of product code or build a feature until I've talked to potential customers. This has been the toughest lesson to learn and to integrate into my existence since I have always seen myself as a “technical founder”; I like to build.

A promise to be authentic, vulnerable, and transparent

I'm not one to post much online about my comings and goings, and I've managed to survive building on the web without much of it so far. Moving forward though, I will commit to sharing the highs and lows of starting, navigating, and building a business online.

There is the vulnerability element of talking about failure (and even success in some way), but I've found it helpful from the “build in public” crowd and hopefully I can help someone with the story of my journey as well.

As much as I can and is reasonable, I will also share the wins and losses around metrics and financial targets.

All in all

I'm excited for all the twists and turns I expect to encounter on this new endeavor.

From this moment forward, I'm no longer a developer, or engineer, or designer, or a product person necessarily. More so than before, I'm the whatever-needs-to-be-done-for-the-business-to-succeed person now.

You're welcome to follow along with me on Twitter and through my newsletter.

Yin Yin Chan headshot by the ocean
About the authorYin Yin Chan @yinychan

Yin is the founder of Price Boldly. She has been building on the web for 19+ years as a designer, programmer, founder, and business owner.

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